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Effortless Style, Curated for You.

Welcome to Naive London

Naive London

Founded in the heart of the United Kingdom, Naive London is more than just a fashion retailer; we are a destination for style-conscious individuals who value authenticity and design. The name "Naive" reflects our philosophy: fashion should be uncomplicated, fresh, and accessible to everyone.

We believe that style is a form of self-expression. Whether you are looking for everyday essentials or a statement piece for a special occasion, our goal is to bring you the latest trends without the traditional retail markup.

Our Story & Roots

British Roots, Global Vision

Naive London is a fully registered company based in the United Kingdom. Living in one of the world's fashion capitals, our team is constantly inspired by the dynamic street style and diverse culture of London.

However, we realized that looking good shouldn't cost a fortune. To bridge the gap between high fashion and affordability, we decided to rethink the traditional retail model. Instead of relying on multiple middlemen, we built direct relationships with experienced manufacturers and textile experts. This allows us to oversee the quality of our garments while passing the savings directly to you.

Quality & Direct Sourcing

Our Business Model

Transparency is at the core of our business. We work closely with our production partners to ensure that every piece meets our standards. By shipping our curated collections directly from our partner facilities to your doorstep, we reduce unnecessary warehousing costs and minimize our carbon footprint.

While our headquarters are in the UK, our logistics network spans globally to ensure we can serve customers worldwide. This streamlined approach enables us to offer premium designs at competitive prices, ensuring you get the best value with every purchase.

Our Promise to You

Our Commitment

Shopping online should be seamless and worry-free. At Naive London, we are committed to providing:

  • Curated Selection: We don't just sell clothes; we handpick styles that we would wear ourselves.
  • Quality Assurance: Every item is inspected before it leaves the facility.
  • Dedicated Support: Our UK-based support protocols ensure that if you have any questions or concerns, we are here to help.

We are proud of our transparent policies regarding shipping and returns, which you can find in the footer of our website. We want you to shop with total confidence.

Get in Touch

Corporate Information

Store Name: Naive London
Email: info@naivelondon.com
Telephone: +44 20 4577 3412
Customer Service Hours: Monday to Friday: 09:00 – 17:00 (GMT)
Customer service will respond within 24 hours on business days.

Business Information

Naive London is operated by PRESMIOSO LTD
Company registration number: 16350992
D-U-N-S Number: 233662681
Registered Office (Administrative Only): 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX
Warehouse : No. 160 Nijiayan Road, Jiangbei District, Ningbo, Zhejiang 315000, China